Last updated: February 25, 2026
LakeDay Kelowna Boat Rentals Inc, operating under the laws of British Columbia and Canada ("Company," "we," "our," or "us"), is committed to safeguarding the privacy of every individual who visits our website or uses our boat rental services ("you" or "your"). This Privacy Policy describes the categories of personal information we collect, the purposes for which we use it, the circumstances under which we may disclose it, and the choices available to you regarding your data. By accessing our website at lakedayboatrentals.ca or engaging our services, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy applies to all personal information collected through our website, our online booking platform, our contact and inquiry forms, in-person interactions at the time of rental pickup, and any other communications between you and LakeDay Kelowna Boat Rentals Inc. It does not apply to third-party websites or services that may be linked from our website, each of which is governed by its own privacy policy.
When you make a reservation, submit a contact form, create an account, or otherwise interact with our services, we may collect the following categories of personal information: your full name, email address, telephone number, mailing or billing address, date of birth, Pleasure Craft Operator Card (PCOC) details, government-issued identification information, and any additional information you voluntarily provide in messages or communications with our team.
When you visit our website, certain technical information is collected automatically through cookies and similar tracking technologies. This includes your Internet Protocol (IP) address, browser type and version, operating system, device type, referring and exit URLs, pages viewed, date and time of your visit, time spent on each page, and other standard web analytics data. This information helps us understand how visitors interact with our website and enables us to improve the user experience.
All payment transactions are processed securely through Stripe, Inc., a PCI-DSS Level 1 certified payment processor. When you complete a booking, your credit card number, expiration date, and security code are transmitted directly to Stripe via encrypted connection and are never stored on our servers. We receive only limited transactional data from Stripe, including the last four digits of your card number, the card brand, and the transaction confirmation status, solely for the purpose of processing and confirming your reservation.
We use the personal information we collect for the following purposes:
Service Delivery: To process and fulfill your boat rental reservations, confirm bookings, communicate rental details, provide pre-arrival instructions, and deliver customer support throughout your experience.
Transactional Communications: To send you booking confirmations, appointment reminders, safety briefings, weather-related updates, and other essential communications related to your reservation.
Marketing Communications: With your explicit opt-in consent, to send you promotional offers, seasonal specials, new fleet announcements, and other marketing materials via email or SMS. You may withdraw this consent at any time.
Website Improvement: To analyze usage patterns, diagnose technical issues, improve our website functionality, and enhance the overall user experience.
Safety and Compliance: To verify renter eligibility, maintain safety records, detect and prevent fraud, and comply with applicable legal and regulatory obligations.
Business Operations: To manage our internal accounting, audit, and administrative functions, and to enforce our Terms of Service.
We offer two distinct categories of SMS communications, each requiring separate and voluntary consent:
Marketing Text Messages
With your express written consent, we may send promotional text messages regarding special offers, seasonal discounts, new boats, and service updates. Message frequency varies based on promotional activity. You may opt out at any time by replying STOP to any marketing message.
Non-Marketing (Transactional) Text Messages
With your consent, we may send transactional text messages including booking confirmations, appointment reminders, schedule changes, weather advisories, and other time-sensitive communications directly related to your reservation. Message frequency varies based on your booking activity.
Standard message and data rates may apply as determined by your mobile carrier. We do not charge any additional fees for SMS communications. For assistance with text messaging, reply HELP to any message or contact us directly at (587) 930-6691 or [email protected]. To stop receiving text messages, reply STOP to any message at any time. Your consent to receive SMS messages is not a condition of purchasing any goods or services from us.
LakeDay Kelowna Boat Rentals Inc does not share your mobile phone number with third parties for their own marketing purposes. We may share your mobile phone number only with our authorized SMS service providers (such as Twilio, Vonage, or similar platforms) solely for the purpose of delivering text messages to you on our behalf. These service providers are contractually obligated to maintain the confidentiality of your information and are prohibited from using your mobile phone number for any purpose other than providing SMS delivery services to us.
We may also disclose your mobile phone number if required by law, regulation, legal process, or governmental request, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others. We will not sell, rent, or lease your mobile phone number to any third party under any circumstances.
You have the right to withdraw your consent to SMS communications at any time by replying STOP to any text message. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal. Your mobile phone number and SMS consent preferences are stored securely and are subject to the same data protection standards as all other personal information we collect.
We do not sell, rent, lease, or trade your personal information to any third party for their own marketing purposes. We may share your information only in the following limited circumstances:
Service Providers: We engage trusted third-party service providers who perform functions on our behalf, including payment processing (Stripe, Inc.), website hosting, email delivery, analytics, and customer support tools. These providers are contractually bound to use your personal information solely for the purposes we specify and to maintain appropriate security measures to protect your data.
Legal Requirements: We may disclose your personal information when required to do so by law, regulation, court order, subpoena, or other legal process, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, the safety of others, or to investigate fraud or respond to a government request.
Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity. We will provide notice of any such transfer and any choices you may have regarding your information.
Our website uses cookies, which are small text files placed on your device, and similar tracking technologies to enhance your browsing experience, remember your preferences, and collect analytical data about website usage. We use the following categories of cookies:
Essential Cookies: Required for the basic functionality of our website, including session management, authentication, and security. These cookies cannot be disabled.
Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences and form inputs.
Analytics Cookies: Help us understand how visitors interact with our website by collecting aggregated and anonymized usage data, including pages visited, time on site, and navigation paths.
You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, though doing so may affect certain features and functionality of our website. For more information about cookies and how to manage them, visit your browser's help documentation.
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Specifically: booking and transaction records are retained for a minimum of seven (7) years to comply with Canadian tax and accounting regulations; account information is retained for the duration of your active account and for a reasonable period thereafter to facilitate future bookings; marketing consent records are maintained until you withdraw your consent or request deletion; and contact form submissions are retained for a period of two (2) years to ensure adequate follow-up and service quality.
When personal information is no longer required, we will securely delete or anonymize it in accordance with our data retention procedures.
Under the Personal Information Protection and Electronic Documents Act (PIPEDA) and the British Columbia Personal Information Protection Act (PIPA), you have the following rights with respect to your personal information:
Right of Access: You may request a copy of the personal information we hold about you.
Right of Correction: You may request that we correct any inaccurate or incomplete personal information.
Right of Deletion: You may request that we delete your personal information, subject to legal retention requirements and legitimate business needs.
Right to Withdraw Consent: You may withdraw your consent for marketing communications or other non-essential data processing at any time, without affecting the lawfulness of processing conducted prior to withdrawal.
Right to Complain: You have the right to file a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner for British Columbia if you believe your privacy rights have been violated.
To exercise any of these rights, please submit your request to [email protected] or call us at (587) 930-6691. We will acknowledge your request within ten (10) business days and provide a substantive response within thirty (30) calendar days. We may require verification of your identity before processing certain requests to protect against unauthorized access to your personal information.
We implement reasonable and appropriate administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, loss, or destruction. These measures include encrypted data transmission (SSL/TLS), secure server infrastructure, access controls limiting data access to authorized personnel, and regular security assessments. Payment information is handled exclusively by our PCI-DSS compliant payment processor and is never stored on our systems.
While we take commercially reasonable steps to protect your personal information, no method of electronic transmission or storage is entirely secure. We cannot guarantee absolute security, and you acknowledge that you provide personal information at your own risk.
Our website and services are not directed to individuals under the age of nineteen (19), which is the age of majority in British Columbia. We do not knowingly collect, use, or disclose personal information from minors. If you are a parent or legal guardian and believe that your child has provided personal information to us without your consent, please contact us immediately at [email protected], and we will take prompt steps to delete such information from our systems.
Your personal information may be processed and stored in jurisdictions outside of Canada, including the United States, where our third-party service providers maintain their servers. When your information is transferred to another jurisdiction, it remains subject to applicable privacy laws and the contractual protections we have established with our service providers. By using our services, you consent to the transfer of your information to jurisdictions that may have different data protection laws than your jurisdiction of residence.
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or business operations. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, provide additional notice through a prominent announcement on our website or by email. We encourage you to review this Privacy Policy periodically. Your continued use of our website or services following the posting of changes constitutes your acceptance of the revised Privacy Policy.
If you have any questions, concerns, or requests regarding this Privacy Policy, our data practices, or your personal information, please contact our Privacy Officer:
LakeDay Kelowna Boat Rentals Inc
1354 Water St, Kelowna, BC V1Y 9R3
Phone: (587) 930-6691
Email: [email protected]
This Privacy Policy is governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein. By accessing our website or using our services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.